Digital media is all the rave in marketing right now. Everyone has access to social media, Google, there are tools to build websites on your own, but if you want to stand out and be seen in in this abundant industry you must hire experts.
We have invested time, money and passion into learning how to help businesses have better success online and we know how to give you an unfair advantage over your competitors.
Our top priority is to change your business and ultimately your life. There is no company better positioned to make this happen for you.
Whether you have a website or want to build one, you have to learn about search engine optimization. This practice is going to allow you to create or alter content that you will use to help your website rank well in search engine results. To get started with SEO on your own or by hiring Canvasback Media, it helps to use the following information.
When you use a search engine, you generally will just stick to the first page or two of results because they will contain the information you need usually. The words you type in to find pages are what the search engine uses to find these results, and they are known as keywords. If a website has the right combination of keywords, backlinks, and solid content its chances of ranking well are going to rise.
To come up with content that is going to help your website do well, we are going to want to figure out what the proper keyword density should be. This can change when search engines update how they rank pages, our company will search for a current article on SEO that tells you what you should shoot for. People generally have different ideas of what works, but sticking to around 2 sets of keywords per 500 words will work the best for you. If you’re having a hard time figuring out what works, it’s best to check a competitor’s website to see how many keywords they are using per post.
Google updates their website ranking algorithm often. They will put out updates like Panda, which started to penalize websites that had duplicate content from other places online. If you want to know if an update is going on, you can follow SEO news on your own. Another way to find out is to wait for your website traffic to go down. Eventually, you will notice that you are not ranking as well with some of your pages, and the problem probably is that there was an algorithm change.
You may want to rank well on all search engines that are big like Yahoo! or Bing instead of just Google. To make sure search engine website software knows that you have a website you are going to have to submit a sitemap. This is an index that includes links to all of the pages on your website, and it needs to be updated as soon as you add or take away pages on your site to work properly. You can then submit this sitemap to every search engine site, along with putting a link to it on every web page you have up so that when software crawls your website it can quickly index everything.
Having links that go to your website on other websites can really help yours to do better in results. You may have a somewhat popular website already and can easily get people to link to you by asking and then when they do that for you the favor can be returned. However, if your website isn’t that well known yet, you may either have to pay a more popular site to feature your links, or you can even ask about trading some content that you can write for their website as long as you can have a link to yours in it.
SEO can be beneficial to work with no matter what kind of a website you have. It is one of the best and easiest ways to get traffic once you have everything in place to make it work for you. By utilizing what you were taught here, you can easily get the website traffic you deserve.
With our custom designed sites you know you’re getting the most state of the art tool to drive customer conversions.
More than 60% of all web traffic comes from mobile devices. We will ensure your web site is up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing.
The last thing you need is another SEO that has you sign a contract and then you don’t hear from them again. Our monthly video analysis is second to none.
What is the sense of SEO work without proper keyword identification. We will painstakingly analyze where your efforts should be focused before we begin work.
The foundation of SEO is to build a social fortress around your brand. Keeping the content fresh and active is crucial.
Your website needs to be a sales conversion tool. Turn your funnel into a lead/sales generating machine.